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THE HISTORY OF
DIVERSITY ENTERTAINMENT |
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Diversity
Entertainment DJ Service was formed in 1997 by
Tim Dixon and partner Ben Senepole as a special
kind of DJ Service. One with 2 Disc Jockeys at
every show, unique attire, great down to earth
personalities and most of all REAL
ENTERTAINMENT. Diversity Entertainment
provided lots of fun for Bars/Clubs, Weddings,
Graduations and any other special events.

Tim & Ben spent
countless hours both day & night (while working
full time jobs) practicing their shows and
rehearsing dance skits and routines. In 1998
they met up with a girl by the name of Kristina
who was a exceptional dancer/choreographer who
just loved to dance, soon Kristina was working
with the guys to help develop dance moves and
routines. The skits and routines performed
ranged anywhere from from funny to well
choreographed high energy dance routines. The
goal was to ENTERTAIN people
whether it be with a laugh or a little
performance. Due to the extreme high energy that
Diversity produced it was pretty easy to see Tim
& Ben definitely felt the music and becoming
soaked with sweat within the first hour of any
event and continued to dance nearly non-stop the
whole evening. The crowd really enjoyed the
energy and it always got people up and dancing
early on in the event, even the people who
normally just sit and watch. Of course not
everyone danced but those who didn't still had a
lot of fun being entertained by the clever
routines. Tim & Ben spent the time creating
routines to lots of fun songs that was hot at
the time and kept the routines changing with the
music. They spent less time on typical DJ
involvement songs such as... Chicken Dance,
YMCA, Hokey Pokey, Celebration, etc. while they
still did these songs with the crowd, it was
more important to them to set themselves aside
from the rest and do plenty more feel good
songs.

With this very
unique approach business grew very
quickly and became very well known. Most of the
clientele would call ahead and schedule their
events around the dates Diversity was available.
It became obvious the business had started to
develop an incredible following. By 1999
Diversity had put it's second set of equipment
on the road with 2 more DJ's (Mike & Steve)
trained by Tim & Ben. The schedule continued to
fill up soon both sets were out every weekend
and usually 2-3 weekdays. As time went on
Diversity hired two more disc jockeys as back
ups (Ben M. & Matt) who later came on board as
regulars. Diversity went on to become one of the
most recognized highest paid DJ Services in
Arenac County. People were having fun and the
word spread quickly and no one could explain the
chemistry of this very different DJ service.

As time went on the
busy schedules took a toll on the disc jockeys.
Some of them decided they needed to resign and
take a break to have some weekend time back for
their personal lives. Diversity continued on
with various replacement DJ's, and as years went
by hired their first of many female Disc
Jockeys, Wendy. You may have seen other females
such as Lisa, Tracy, Kristina, Shaina, Rachelle,
Jennifer, & Tina to name a few. From this point
on Diversity ran a lot of guy/girl teams and the
response was good. The guy/girl combinations
allowed for a different perspective on routines
and dances.

Busy years continued
to go by, business continued to build and so did
the pressure, Tim had to make some decisions as
it was getting to be too much to handle. Tim
decided to down size, selling some of the
equipment, letting some DJ's go and turning down
shows to spend more time with his family. Tim
took some time off to lay low for a while to
re-group and reconnect with his wife and kids.
After a while Diversity began to book more shows
but this time geared towards corporations, city
functions and upscale events requiring less
entertainment and more professionalism. Tim has
always had a very deep love for all kinds of
music while putting everything he had into
Diversity and just couldn't completely call it
quits and give up.

It was 2003 when Tim
had the idea of providing music and
entertainment for one of his deepest passions,
car shows. Tim has been actively operating the
"Diversity Drive-In" car show feature with great
success. The purity of the music and the fun
crowds made the Drive-In start to click great
with it's crew. It seems the magic is back in a
new light.

When asked what made
Diversity Entertainment so successful Tim
replied, "I don't think it was just the right
DJ's, or just the way we entertained or even the
way we managed to keep a level head through it
all. I think it was all of the above. I think it
was a combination of the right disc jockeys, the
right music of that era, the way it all matched
together was like a well oiled machine... it
just ran great. I've been approached several
times from other DJ services for advice on how
they can build a replica of Diversity, which is
very flattering. But I simply tell them the
truth, I don't think even I could build a
replica of Diversity. It was just the right
place, the right kind of music, the right time
and just the right people involved. To me that's
a combination that comes along once in a great
while. Times change and people grow, it was our
time to travel in a different direction".

While Diversity
Entertainment specializes in 50's & 60's events
they continue to provide DJ services for events
such as... 70's & 80's events, Theme parties,
Weddings, Anniversaries and other special
events. You may see them out dancing a bit but
don't expect to see the wild and crazy jumping
around, soaked with sweat DJing style you may
have seen in the late 90's. Diversity
Entertainment now prides itself in offering a
quality DJ service with lots of experience. Of
course they are still a lot of fun just done a
bit differently now.
Keep an open mind, smile,
have fun and most of all KEEP ON DANCING!
- Tim |
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