Advertising Consulting

          We understand sometimes advertising just doesn’t seem to pay off, we’ve all been there.  The scenario is we spend our hard earned money to place an ad in newspapers, placemats, even radio and receive absolutely NO phone calls…….(sound familiar?)

What a waste of money, right?..... WRONG!

           We have to remember when you place an ad you’re not placing that ad to get swamped with phone calls, if it was that easy everyone would own their own business.  Think about yourself for a minute……. When you browse through the newspaper and see an ad for a Hair Salon do you run right there or write their number and call to get a hair cut?  When you see an ad for Computer Repair do you call them? Usually no. These are wise attempts to get you to remember them when you do need a Hair Cut or your Computer repaired. 

Listen up, we are about to reveal the BIGGEST SECRET in business success!

          The secret to successful advertising is CONSISTENCY, meaning repeated advertising.  Remember how we were all so tired of hearing dial down the middle 1-800-CALL-ATT with that annoying red headed guy, guess what? IT WORKED, we remember what to dial to make a collect call.  See our goal is to be there when our customers need for us arrives.  When you place an ad and are trying to catch an immediate customer’s attention, that’s like trying to be heard in Times Square on New Years Eve.    

          Back to our computer repair example, if you open up the newspaper and see the same repair place ad each and every week, then subconsciously we start to remember seeing that ad so when the time comes we have an idea of who to call.  This is what repeated advertising hopes to achieve. 

          So you see advertising is not what pays, repeated advertising is what does the trick.  It’s true it is a timely process, but honestly the end results will be well worth the time and money invested.

          There are so many more tools and theories on the correct type of advertising, and landing the customers you want, just give us a call and schedule an appointment to talk to our experienced staff and work out a special advertising plan catered specifically to your business.  Advertising does pay, just not overnight.

Here is a classic example on advertising and how we don’t even think about the things we use on a daily basis……

Does Advertising Really Pay?

A man wakes up in the morning after

sleeping on an ADVERTISED mattress,

under an ADVERTISED blanket,

in ADVERTISED pajamas.

he will bathe in an ADVERTISED tub,

wash with an ADVERTISED soap,

shave with an ADVERTISED razor,

drink ADVERTISED coffee after

his ADVERTISED juice, cereal and

toast (toasted in his ADVERTISED toaster),

put on ADVERTISED

clothes and ADVERTISED hat.

He will ride in an ADVERTISED car,

sit at an ADVERTISED desk,

using his ADVERTISED computer,

and write with an ADVERTISED pen.

Yet this man hesitates to ADVERTISE,

saying that advertising

DOES NOT PAY.

Finally, when his UNADVERTISED

business goes under,  he will then

ADVERTISE IT FOR SALE.

 

          Remember advertising isn’t just about placing one ad and be flooded with phone calls.  As we all know as a business owner every space your business name goes is worth money.  Sometimes when we advertise we may not even get one call, but ask yourself, how many sets of eyes did my business name become exposed to?  That is the true key to advertising, name appearance and recognition.  People will remember seeing your business name and will recognize it when they see again.  Once your business name continues to pop up it will be identified at a glance and more and more calls will start coming in.  People need familiarity they need to know your business has either been around or will be around to take care of them when the need arises.  So don’t get discouraged advertising is not a one time deal, it must be continually pursued to provide maximum results.

 

 

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