Advertising Consulting
We understand sometimes advertising
just doesn’t seem to pay off, we’ve all been there. The scenario is we
spend our hard earned money to place an ad in newspapers, placemats, even radio and receive
absolutely NO phone calls…….(sound familiar?)
What a waste of
money, right?..... WRONG!
We have to remember when you place an ad you’re not placing that ad to
get swamped with phone calls, if it was that easy everyone would own
their own business. Think about yourself for a minute……. When you
browse through the newspaper and see an ad for a Hair Salon do you run
right there or write their number and call to get a hair cut? When
you see an ad for Computer Repair do you call them? Usually
no. These are wise attempts to get you to remember them when you do need
a Hair Cut or your Computer repaired.
Listen up, we
are about to reveal the BIGGEST SECRET in business success!
The secret to
successful advertising is CONSISTENCY, meaning repeated advertising.
Remember how we were all so tired of hearing dial down the middle
1-800-CALL-ATT with that annoying red headed guy, guess what? IT WORKED,
we remember what to dial to make a collect call. See our goal is to be
there when our customers need for us arrives. When you place an ad and
are trying to catch an immediate customer’s attention, that’s like
trying to be heard in Times Square on New Years Eve.
Back to our
computer repair example, if you open up the newspaper and see the same
repair place ad each and every week, then subconsciously we start to
remember seeing that ad so when the time comes we have an idea of who to
call. This is what repeated advertising hopes to achieve.
So you see
advertising is not what pays, repeated advertising is what does the
trick. It’s true it is a timely process, but honestly the end results
will be well worth the time and money invested.
There are so
many more tools and theories on the correct type of advertising, and
landing the customers you want, just give us a call and schedule an
appointment to talk to our experienced staff and work out a special
advertising plan catered specifically to your business. Advertising
does pay, just not overnight.
Here is a
classic example on advertising and how we don’t even think about the
things we use on a daily basis……
Does Advertising Really
Pay?
A man wakes up in the
morning after
sleeping on an
ADVERTISED
mattress,
under an
ADVERTISED
blanket,
in
ADVERTISED
pajamas.
he will bathe in an
ADVERTISED
tub,
wash with an
ADVERTISED
soap,
shave with an
ADVERTISED
razor,
drink
ADVERTISED
coffee after
his
ADVERTISED
juice, cereal and
toast (toasted in his
ADVERTISED
toaster),
put on
ADVERTISED
clothes and
ADVERTISED
hat.
He will ride in an
ADVERTISED
car,
sit at an
ADVERTISED
desk,
using his
ADVERTISED
computer,
and write with an
ADVERTISED
pen.
Yet this man hesitates
to ADVERTISE,
saying that
advertising
DOES NOT PAY.
Finally, when his
UNADVERTISED
business goes under,
he will then
ADVERTISE IT FOR SALE.
Remember advertising
isn’t just about placing one ad and be flooded with phone calls. As we
all know as a business owner every space your business name goes is
worth money. Sometimes when we advertise we may not even get one call,
but ask yourself, how many sets of eyes did my business name become
exposed to? That is the true key to advertising, name appearance and
recognition. People will remember seeing your business name and will
recognize it when they see again. Once your business name continues to
pop up it will be identified at a glance and more and more calls will
start coming in. People need familiarity they need to know your
business has either been around or will be around to take care of them
when the need arises. So don’t get discouraged advertising is not a one
time deal, it must be continually pursued to provide maximum results.
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